Il 31° Lia premia Publicis Italy
La giuria dei London International Award, arrivati alla 31° edizione, Publicis Italy, con a capo Bruno Bertelli, ceo ed executive creative director (nella foto), ha conquistato un oro, due argenti e un bronzo, rispettivamente per
Gold – Non-Traditional – Live Events – Beyond Advertising for Heineken titled The Dilemma
Silver – Branded Entertainment – Experiential/Live Events for Heineken titled The Dilemma
Silver – Branded Entertainment – Television Program – Taped or Live Event for Heineken titled The Live Tube
Bronze – Non-Traditional – Beverages – Alcoholic for Heineken titled The Dilemma
Quest’anno i 15 i Grand Lia sono stati assegnati a:
adam&eveDDB, London and Final Cut, London – Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled Tiny Dancer
Dentsu Inc., Tokyo – Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg – TV/Cinema/Online Film Grand LIA for Volvo FMX ‘Look Who’s Driving’
Fred & Farid, Paris – Poster Grand LIA for Prodiss t’Ma place est dans la salle Campaign
Heimat, Berlin – Radio & Audio Grand LIA for Hornbach ‘You’re alive. Do you remember?’
J. Walter Thompson Amsterdam – Digital Grand LIA for ING ‘The Next Rembrandt’
McCann London, London – Billboard Grand LIA for Xbox / Tomb Raider ‘Survival Billboard’
McCann New York – Branded Entertainment Grand LIA Lockheed Martin ‘The Field Trip to Mars’
McCann New York, – The New Grand LIA Lockheed Martin ‘The Field Trip to Mars’
Prettybird, Culver City – Music Video Grand LIA Coldplay ‘Up&Up’
Serviceplan, Munich – Design Grand LIA DOT ‘The First Braille Smartwatch’
Venables Bell & Partners, San Francisco – Integration Grand LIA REI “#OptOutside”
Venables Bell & Partners, San Francisco – Non-Traditional Grand LIA REI ‘#OptOutside’
Y&R NZ, Auckland – Print Grand LIA Burger King ‘McWhopper’
Gli altri premi:
Network of the Year: McCann Worldgroup
Agency of the Year: McCann New York
Production Company of the Year: Framestore
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Produce Sound, Johannesburg
Music & Sound Company of the Year: Fac
